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OTHM Level 7 Diploma in Strategic Marketing

OTHM Level 7 Diploma in Strategic Marketing

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Overview

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Entry Requirements

For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
  • Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
  • Learners must be 21 years or older at the beginning of the course
  • English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.

Course Curriculum

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits.

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing (20 credits)
  • Strategic Brand Management (20 credits)
  • Marketing Research Project (20 credits)

Assessment and Progression

All units within this qualification are internally assessed by the M-Gibes College of Business & Management, UK and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

On successful completion of the OTHM Level 7 Diploma in Strategic Marketing qualification, learners are eligible to progress to a MSc in Strategic Marketing (top-up) programme with advanced standing with many universities in the UK and overseas.

Progression Route

Completing any of the level of qualifications will enable learners a progression to the next level of higher education at any UK university.

OTHM Level 7 Diploma in Strategic Marketing

MSc in Strategic Marketing (top-up)

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