This course aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing.
The module examines the key characteristics of digital and social media and identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the module examines the legal and ethical considerations that marketing in a digital world raises.
This module teaches you a range of state-of-the-art tools and theories of how to use social media effectively to achieve your branding and communication goals. students will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.
The course is delivered 100% online via our eLearning site. Your Student login details will be provided once your enrolment is complete.
Once you have applied and paid for the course, you will receive a welcome email with a link to your learning platform and your student login details so you can start your learning.
Once you have completed your course, your certificate will be sent to your registered email for you to download and/or print.
The content of this course is on the Regulated Qualifications Framework (RQF) and is universally recognized for Continuous Professional Development (CPD).
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Develop an understanding of the key principles that underpin managing brands and brand equity.
Get a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing.
Get an up-to-date knowledge of the business environment, and competitive dynamics and know how to integrate marketing strategy into an overall business strategy.
Develop the theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations.
Get an understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment