This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective.
The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. The learners will also learn important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.
Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
Understand the process and factors related to developing and enhancing brand image over time.
Understand the development of brand management strategies to meet marketing objectives.
The course is delivered 100% online via our eLearning site. Your Student login details will be provided once your enrolment is complete.
Once you have applied and paid for the course, you will receive a welcome email with a link to your learning platform and your student login details so you can start your learning.
Once you have completed your course, your certificate will be sent to your registered email for you to download and/or print.
The content of this course is on the Regulated Qualifications Framework (RQF) and is universally recognized for Continuous Professional Development (CPD).
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Develop an understanding of the key principles that underpin managing brands and brand equity.
Get a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing.
Get an up-to-date knowledge of the business environment, and competitive dynamics and know how to integrate marketing strategy into an overall business strategy.
Develop the theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations.
Get an understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment