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Strategic Brand Management

Strategic Brand Management

Mode of study is 100% online. Can be completed within 6 weeks.

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Overview

This unit aims to develop learners’ understanding of the key principles that underpin managing brands and brand equity. The module enables you devise a strategic approach to branding for product/service level consistent with the corporate brand. The learners will develop an understanding of how to do marketing from a branding perspective.

The learner will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. The learners will also learn important issues involved in building strong brands and in maximising the value of existing brands in various industries and sectors.

Learning Outcomes

Learners will:

  • Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.

  • Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.

  • Understand the process and factors related to developing and enhancing brand image over time.

  • Understand the development of brand management strategies to meet marketing objectives.

Course Delivery

The course is delivered 100% online via our eLearning site. Your Student login details will be provided once your enrolment is complete.

Sample Certificate

FAQs

Once you have applied and paid for the course, you will receive a welcome email with a link to your learning platform and your student login details so you can start your learning.

Once you have completed your course,  your certificate will be sent to your registered email for you to download and/or print.

The content of this course is on the Regulated Qualifications Framework (RQF) and is universally recognized for Continuous Professional Development (CPD).

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