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Strategic Marketing

Strategic Marketing

Mode of study is 100% online. Can be completed within 6 weeks.

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Overview

The aim of this course is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management and other elements.

Learning Outcomes

Learners will:

  • Be able to critically analyse the principles of strategic marketing and the role of digital technologies
  • Be able to apply tools for analysing the business environment in strategic marketing
  • Be able to carry out market segmentation, targeting and brand positioning.
  • Be able to apply the integrated marketing mix in an organisation.
  • Be able to critically analyse brands in a business context.

Course Delivery

The course is delivered 100% online via our eLearning site. Your Student login details will be provided once your enrolment is complete.

Sample Certificate

FAQs

Once you have applied and paid for the course, you will receive a welcome email with a link to your learning platform and your student login details so you can start your learning.

Once you have completed your course,  your certificate will be sent to your registered email for you to download and/or print.

The content of this course is on the Regulated Qualifications Framework (RQF) and is universally recognized for Continuous Professional Development (CPD).

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